EFI Direct Smile

EFI Direct Smile is a powerful cross media marketing and personalization software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalization. Direct Smile is a best-in-class product representing the evolution of the EFI product portfolio, and expanding the integration of existing offerings with a focus on efficiency, profitability and building new revenue streams.

EFI Direct Smile Cross Media allows printers, agencies and corporations to create, personalize and automate marketing across all media. It doesn’t require any HTML programming skills, and it runs with your existing CRM system. Thanks to an unmatched degree of integration and automation you will build campaigns and applications faster and more cost-effective. Whether it’s the simple design, the convenient management of data and processes, or comprehensive response tracking – everything is part of one solution that runs simply in your browser.